Individual blogs for many Las Vegas businesses have become a necessity in this social media generation. In the day and of MySpace, Facebook, and Twitter businesses are expected to keep up on the trend. Consumers enjoy being able to quickly and conveniently access their favorite companies news updates in one spot. A blog is a great way to inform your consumers of everything happening with your company; upcoming events, current promotions, new items, product reviews, and customer reviews.

If your company has a small budget do not get discouraged, creating a free blog for your company’s website is simple and can be the best way to go even! If you host your own website you can contact your host provider to see if they offer free simple integration with any blogging platforms. If you do not then don’t you worry, there are still many more options for you to look at! You can have your blog hosted by a specialized provider and link it to your company’s website. Some of the free blogging companies include; Blogger, MySpace, OnSugar, Microsoft Live Spaces, Weebly, Webnode, and Yola.

The main downfall of choosing a free blogging option is that by default you will not get your own dedicated domain, instead you will get a sub domain of which ever company you choose to host your blog with (i.e. your website would be http://www.myblog.weebly.com). This can be changed with most blog hosting companies by purchasing your own dedicated domain. Also be aware that with some free blogs you may be limited on your options for advertisement this could even affect your ability to link to you our ecommerce website. All of the blog platforms that are previously listed do not limit your ability to link to outside websites or advertise on your own blog, but if you do choose to go with another blogging platform be sure to read all Terms & Conditions carefully.

You can benefit quite a bit from using a free blogging platform; the obvious one is that you will not have to expand your budget to keep up with the new social media frenzy. The others are savers on your time and IT needs. The free blogging platforms include free templates, and simple to use integration with necessary add-ons. A free blog for your Las Vegas Business is the perfect way to reach a new level of customers and media attention!

For professional Las Vegas blog design, blog marketing and blog content creation services, visit perkolate.com.

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Top 10 Marketing Mistakes to Avoid for your Las Vegas business:

1. Not having a basic marketing plan written. You need to know where you are going to go and how to get there, right?
2. Not reserving a marketing budget. This is a big one in Las Vegas. You need to be aware that to market your company or business properly in Las Vegas, you need to have a budget to execute a marketing plan.
3. Not understanding your target market and target customer and their challenges and problems. You need to know this in order to best market to them and to know how to effectively communicate with them and help solve their specific business problems and issues.
4. Not having consistent messaging across all of your marketing materials including brochures, websites, flyers and ads can hurt the core messages that you are trying to communicate through your marketing efforts and leaves potential customers confused and makes your business look unprofessional.
5. Not understanding your product or service’s specific benefit that is provides to your customer. You need to clearly define how you can help your client and why they should choose your products or services over your competitors.
6. Targeting “everybody” is a huge mistake as well. You may think your product or service may be targeted to “everybody” but it’s not. It’s always best to define groups within your market, a zip code, an age range, one particular issue you can solve for a prospective client.
7. Badly written marketing copy can ruin the first chance you have at converting a looker into a customer. The copy and text on your marketing materials, brochure and website should be well written, concise and should describe the benefits of your products and services and should contain a clear and compelling call-to-action.
8. Not using testimonials from your present clients. They are your most powerful advocates and you should use quotes and case studies in all of your marketing materials.
9. Thinking you do not need a website. A website is CRITICAL to competing in the Las Vegas business market. Your competitors all have websites!
10. Not measuring the results of your marketing campaigns and refining them as you go along. Marketing is not an exact science, you make professional estimations and even if a campaign is going great, you can continue to monitor and refine a marketing campaign to ensure you get the best results possible!

Don’t Cut Out Marketing

Reason why? If you don’t keep up with your company’s marketing, your competitors surely will.  The number one way to lose a foothold in the market place is to disappear from the public’s eye. When your competitors are cutting back, you can forge forward with increasing your visibility and market share.

Optimize Your Website’s Home Page

Having a clear call-to-action and a clear competitive edge on your website’s homepage is essential to attracting and retaining clients and customers. Make sure that your website’s home page is enticing, has plently of links to subpages, testimonials, and facts to back up why your company could benefit their business during a recession.

Focus on Customer Retention

One of your greatest assets as a company is your current clients. Work with them during harder times, keep costs low for them. Also suggest ways to help them grow their businesses during tough times, they may have the budget and you may be able to help. Keep them happy and keep them satisfied!

Follow Up On Old Leads

You never know what business you may find when following up on old leads. Pull out every business card, open every email, follow up with every friend and family member that has referred business in the past.

Why should you hire a professional Las Vegas web design company?

There are some things in this the business world that you cannot live without. One of them is the fact that, if you wish to even survive on the Internet, you need to have a website for your Las Vegas business. Building a website could be a simple, especially considering the fact that so many resources are available on the Internet which will allow you to build a website for free or at a very low cost.

But is that what you really need? At the end of the day, your website is as important, if not more, than your business card, so wouldn’t you want a professionally custom designed website that completely fits your business and branding?

For this exact reason, you should be looking to hire a professional Las Vegas web design and development firm. Remember, building or designing a website from the scratch is no simple task, and is something that could add a few grey hairs!

Here are some reasons why you should hire a professional Las Vegas web design firm

• Technical knowledge – Writing website development on a piece of paper is one thing, and actually planning and executing one is another. 

• Content Integration along with the design of the site – The next time you see a website, observe howthe content is integrated and written. With each page, the content and links are strategically written and linked to one another. This is known as content integration, and requires an experienced web development company to do it professionally.

• Time is of essence – You may yet have a very good idea, and have an excellent network to launch a website for your company’s products or services, but do you really have the skills to develop a website, a professional marketing driven website? Even if you do, think of how much time you would be spending to design a website? By conservative estimates, all the development, coding and debugging would take you at least a week’s time. Would you rather develop your own website or free your time to do what YOU know how to do best?

• Cost-effective – Outsourcing this job of web development to a professional web development firm is always cost effective. This fact can be proven on two counts. Count 1 – Multiply the time to be spent by your company’s resources in building a website by the hourly cost. Count 2 – Add this time to the debugging and troubleshooting time for the website.

Think about these fact when considering hiring a local Las Vegas website design company? Remember, a local Las Vegas web design company knows the Las Vegas internet landscape and has the expertise to approach the design and development from a strategic perspective that is designed to help you gain website traffic and clients.

For more information, visit my company’s website (perkolate.com) for:

• Las Vegas Web & Graphic Design Services
• Las Vegas Website Development
• Las Vegas Marketing Services & Strategy
• Las Vegas SEO (Search Engine Optimization)

About Vintner Grill

Vintner Grill is a lively American Bistro nestled in West Las Vegas in the neighborhood of Summerlin. The bistro’s compelling architecture combined with the simplicity of the modern decor gives the dining experience a casual elegance. The focal point for the dynamic outdoor patio is two large canopies in an illuminated setting with custom-made couches and drapery. Created by Executive Chef Matthew Silverman, the menu features American dishes with Mediterranean influences from Spain, France, and Italy. Signature dishes include the lamb osso bucco, white bean hummus, and veal London broil. Decadent dessert selections are provided exclusively by chocolatier Vosges Haut-Chocolat, a luxury chocolate experience not to be missed. Visit their website at www.vglasvegas.com.

Some of my favorite menu items:

• white bean hummus with olive relish and spicy pita chips10 pan seared crab cakes with taragon cream, roasted peppers and mache
• sweet butter lettuce salad with warm brie, wild herbs and orange-balsamic vinagrette
• heirloom tomato salad with fresh mozarella, aged balsamic and micro-arugula10
• any of the wood-fired flatbreads

• Publicity Stunts - sometimes newsworthy that might get you place on the evening news
• Business Card Assaults - visit your local libraries and bookstores and place your business cards in every book that relates to your business
• Bumper Stickers - you already know how many people see the back of your bumper in a normal work week
• T-Shirts - giving away free t-shirts with your company’s logo and marketing messaging and web address can lead to awareness and word of mouth advertising
• Open Houses - Invite your clients to an open house at your office, have them bring friends for the fun, great opportunity to introduce yourself and your business products and services
• YouTube videos - create an informative, outrageous or noteworthy video pertaining to your business and post it on YouTube, you never know, it might just become an internet classic
• Business Partnerships - finding other businesses that offer related services to your services and feeding each other business is a great way to help market your business
• Write Articles - for newspapers, magazines, or blogs
• Customer Giveaways and Recognition - give away prizes to clients and honor them with a Customer of The Quarter award