Las Vegas Marketing, Web Design » Internet Marketing

Internet Advertising for Las Vegas

Michael Gazzano — Wed, 18 Jan 2012 13:06:51 +0000

Internet Advertising for Las Vegas Businesses

When running a business online in Las Vegas there are many aspects of internet marketing which are crucial in building regular traffic to your website to optimize total income through consumers and ad marketing on your own website. The most important aspect in internet marketing is through advertising your own Las Vegas website.

What is internet advertising?

Internet advertising is a means of putting up banners and advertisements which target consumers who are interested in your services to click the ads and go onto your website to see if what you offer is what they need. There are many forms of advertising such as pay per click ads, and actual professionals you can hire to advertise your site in their own professionally proven to work methods.

Why do I need to invest in advertising?

Advertising gives new and existing businesses the kick drive to improve traffic and gain notice in the world wide community. Internet advertising provides websites with the opportunity to make more profits from the advertising itself, than the actual cost of the services. Without advertising your website will not get immediate high page rankings to get into the search engine, and could take a few months to years to actually get noticed enough to make profits which someone can live off of. Sometimes without advertising and the proper development the website could never make enough profit to support it.

What are the different ways to advertise online?

When choosing the best method of advertising there are a few choices available to you currently, some of these choices consist of the following:

Pay per click advertising – This is the most commonly used form of advertising, through pay per click advertising businesses you can choose websites which have signed up with the business to display their ad boxes and purchase space which you only have to pay for per click or per 1,000 page impressions. Typically this is the best method because you are ensuring that what you pay for is giving your website traffic and customers because no one is going to click to come to your website unless they are interested in seeing what your business can offer them. Pay per click advertising accounts can set spending limits so if the website displaying your adds has high levels of traffic you do not end up paying past your budget limit due to high volumes of clicks. An example of pay per click advertising is using google Adwords.

Another form of advertising is to hire a Las Vegas company to assist you with internet marketing and advertising. These companies will either put your ads on their related websites, or use professional techniques of submitting your website advertisements to many big companies which get your advertisements to the top of the search engine. This form of advertising is paid off in one lump sum instead of per visitor so you are receiving unlimited amounts of customers for only one flat rate then constant traffic thereafter.

For more information and professional solutions on internet advertising in Las Vegas, please contact my company, Perkolate at 702.341.0085 or visit our website at www.perkolate.com.

Submit Your Las Vegas Blog to Blog Directories

Michael Gazzano — Thu, 05 Jan 2012 04:37:12 +0000

Once you’ve published your blog and written at least two entries a week for about three month (needs to have steady stream of content, it’s time to submit your Las Vegas blog out to blog directories. There are literally hundreds, but here are some key websites you should submit.

National and International Blog Websites:

Blog directories that take Nevada and/or Las Vegas blog feeds:

Las Vegas Email Marketing Campaign Resources for Your Company

Michael Gazzano — Fri, 02 Dec 2011 07:38:38 +0000

Email Marketing can help spread the word in Las Vegas and nationally about your business, products and services. More on why email marketing is important. Defined, Email Marketing is direct marketing to a target market you are trying to reach using email. It can contain news, tips, articles, promotions and specials, but it’s main goal it to market.

When you compose an email for marketing purposes, keep these points in mind:

Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
Create links back to your website when possible. Readers will click on the links if they want more information.

Where can I source an email list to market to?

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book. They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses. If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

How to set up an email marketing campaign?

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

Here are some email marketing companies for you to consider:

For professional Las Vegas email and online marketing, visit perkolate.com.

Las Vegas Email Marketing Solutions to Help Find Leads

Michael Gazzano — Fri, 02 Sep 2011 19:01:25 +0000

Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.

A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.

In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:

Latest company news
Timely articles, tips and tricks
Changes in your product and services offerings
Key management changes
Specials, promotions and bargains
Keeps your company in your customer’s mindshare

The Benefits of Email Marketing:

Sales Conversion Increase – the more time customers hear about your products and services, the more they will consider purchasing.
Repeat Sales Potential – selling products and services to your existing customers is a much simpler sell that a cold lead as your current customers already know and trust your company.
Cross Selling Opportunities – your customers might not be aware of all of your products and services and reminding them may gain cross selling opportunities for you.
Cost Effective Strategy – once your template has been created and your email marketing account is up and running, you can easily and inexpensively create your own email marketing newsletters with no overhead costs except a little bit of time.

Las Vegas Web Design

Michael Gazzano — Sat, 09 Jul 2011 05:00:35 +0000

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Building your company’s first website can seem overwhelming at first. It takes a bit of strategy and planning and really should be something you find blocks of time to work on during your work week or on the weekend. Be pro-active, not reactive.

Just keep in mind these simple rules and ask yourself the following questions to keep you on track:

Do your have an online marketing plan?
Do you have a logo, colors chosen and a corporate identity?
Have you purchased a domain (URL), and a hosting plan? (It’s best to consult with a professional first)
Do you have a basic outline of what will be on your website?
Do you have copy written for your website pages or do you need the assistance of an professional copy writer?
Do you have product photos, corporate headshots?
Do you have collateral (brochures, flyers, etc.) available as downloads on your website?
Research competitors near and far for ideas and figure out how you can make your unique selling proposition stand out.
Create a clear and appealing call-to-action for your website (i.e. Call for free evaluation, 10% off first time order, etc.).
Will your website require any special functionalty (i.e. ecommerce, shopping cart, flash animation, photo galleries, forms, etc.)?
Do you have a professional company in mind to build your website (professionals companies know what they are doing, won’t close shop overnight and can help guide)

Focus on one piece at a time, and create a timeline for yourself for completion.

Here are some resources to help you out:

10 Tips to Planning Your Website

8 Simple Steps to Planning Your Website

Ecommerce & Shopping Cart Tips

Perkolate – Las Vegas Professional Website Design & Development

Las Vegas: What is Proximity Marketing and How can I Use It?

Michael Gazzano — Sat, 07 May 2011 16:23:15 +0000

Proximity marketing refers to localized wireless distribution of advertising or promotional content. A localized marketing campaign can be distributed via a traditionally localized broadcast, but it is more common for advertisers to target specific devices such as cell phones or tablets that happen to be in an area. Locations of devices can be determined through a few different methods including cell phones being in particular cells, Bluetooth or other wi-fi devices being in range of a transmitter, or Internet devices with GPS enabling them to receive data from localized servers. Proximity marketing communications can be targeted to a specific group of people in a specific area such as a tourist hot spot, and they can be time specific as well as location specific. Some popular uses of proximity marketing include media distribution at events such as concerts, distribution of information about local facilities, and social applications such as the popular Four Square app.

Bluetooth-based proximity marketing systems have proven to be especially popular. These systems generally involve setting up Bluetooth broadcasting equipment that sends information to Bluetooth-enabled devices in the area. Users will get messages and advertisements in the form of text, audio, or video messages sent to their devices. The only caveat to using Bluetooth-based marketing is that many Bluetooth users often have their devices either powered off or not set to “discoverable,” which makes them unable to receive signals from marketing systems. Many advertisers have solved this problem with “calls-to-action,” or using traditional advertising such as posters and television monitors to tell Bluetooth users to turn on their devices.

A GSM-based system can also be effective in proximity marketing. This allows messages to be broadcast to all mobile users in a specific geographical area, although the accuracy of this method can vary from one location to the next. This system is often used not only by advertisers to get the word out on a product, but by government agencies and emergency services to convey important messages.

One innovative use of GSM-based proximity marketing was employed by the UK shopping center Bluewater. Bluewater used a GSM system to track shoppers through the center via their cell phones to monitor what they are buying. The info take from this has been used in market research. Shoppers also received specific special offers and coupons over their mobile phones as they were shopping.

Now that practically everybody has at least one mobile device on them at all times, proximity marketing has proven to be very effective in advertising and marketing. Users received special offers from stores when they happen to find themselves nearby, coupons can be sent to users instantly by phone instead of by mail, and up-to-date news reports can be sent to cell phones and computers about nearby events. Proximity marketing is the wave of the future, and while it will probably never replace traditional advertising methods it is a surefire way to get the word out on any product or event.