Even with your target market in mind when running a marketing campaign, another successful marketing strategy and tactic that many Las Vegas businesses use is targeting zip codes. Targeting a zip code will enable you to reach a specific demographic in the Las Vegas valley or a group of potential customers close to the area where you do business.

By considering targeting a specific zip code, you can plan a mailing, door-to-door marketing, flyer, print, newspaper or internet marketing campaign and target zip code/s of your choice.

Resources to find Las Vegas zip codes and Las Vegas demographics:

• Zip Code Lookup – Yahoo! Small Business
• Las Vegas Zip Code Map – Henderson Zip Code Map – greatlasvegashomes.com
• Las Vegas Zip Code Map with detailed views – act4u.com
• Las Vegas, Nevada ZIP Code Map – hellovegas.com
• Free Las Vegas Demographics Report Available For Area Business Owners And Operators – lasvegasnevada.gov
• Las Vegas, NV – Neighborhoods & Demographics – neightborhoodlink.com

Marketing A Law Firm in Las Vegas - The Importance of Marketing

In any kind of sales, competition determines market share of clients. In the legal field, where competition for business is cutting edge, marketing a law firm is exceedingly important. Even in locations where competition for business is minimal, solid marketing strategies can make a difference to a successful practice.

Planning a Marketing Campaign for Law Firms in Las Vegas

Some law firms are involved in general practice, incorporating more than one area of law. Or, practices may be specific. In either case, planning a marketing strategy is key to establishing law firm reputation as well as to promote new clients. One factor that shouldn’t be overlooked is “Word of Mouth”. Often, this is the best type of advertising for marketing a law firm. Part of marketing strategy should include promoting referrals by existing clients. Another facet of legal marketing is image. Most law firms prefer to adapt the image of reliability, professionality and truthworthiness. Prospective clients are attracted to law firms they feel offer “individual” service rather than perfunctory legal consultancy. This is especially true of law firms involved in more than one type of legal discipline.

Getting Marketing Off The Ground

With law firms, advertising directs attention to details of the practice as well as to collective experience and background of firm lawyers. Plan an advertising campaign that will format firm branding far into the future. This may include a broad promotion in newspapers, magazines, legal newsletters and magazines and internet marketing via a law firm website. The website should reflect the intent of the services clearly and in a concise manner. In addition, it’s a good idea to provide information about the firm’s lawyers. The most excellent branding occurs when uniformity is maintained throughout advertising, marketing materials such as letterhead, envelopes, business cards and brochures outlining services. These should bear a professional logo that incorporates law firm image with an eye-catching appeal. Logos are singularly important to any business and is an identifying feature in branding. It should be used in all facets of business promotion. This is especially true whenever new services are to be marketed. Adopting a creatively designed logo project’s the firm’s name for fastest public recognition.

Professional Marketing Consultants

For the sake of expediency, marketing consultants do the work of planning advertising campaigns, arranging for logo design, business cards and letterhead, and assisting with website design and planning. For new law firms, it’s helpful to take advantage of professional Las Vegas marketing consultants. Ideally, a law firm website should be interactive so it will encourage client contact. Create an interactive website to best advantage by making it user friendly, including search engine optimization features. The measure of importance of marketing a law firm should be a business priority.

When you compose an email for marketing purposes, keep these points in mind:

• Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
• Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
• Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
• Create links back to your website when possible.  Readers will click on the links if they want more information.

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book.  They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses.  If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

The Benefits of Outdoor Advertising in Las Vegas

• More and more vehicles on the road delivers more commuter viewers to your outdoor ad
• Efficient, lower cost, most effective cost per 1000 viewers
• Makes a statement, big bold ads in public, creates brand awareness
• Repetition, your ad gets viewed over and over again, 24/7 – it never turns off

If you are considering outdoor advertising in Las Vegas, the following are some resources and websites to visit for more information, options and rates:

• ClearChannel Outdoor Advertising, Las Vegas, Nevada
• Gotcha Mobile Media, Las Vegas
• Las Vegas Billboard Ads
• Connell Outdoor Advertising Co.
• Border Billboard
• Mobile Media Mobile Billboard
• OutdoorBillboard.com

• A&B Printing
• Las Vegas Printing Experts
• Rapid Color
• Creel Printing
• Jackpot Printing
• Royal Printing
• Franklin Documents (recommended)
• Spectrum Color Printing
• Creative Impact Printing
• Quality Impressions Printing
• Las Vegas Printing Press
• WOW Printing Las Vegas
• Dynamic Lithographics
• Valley Press of Las Vegas
• FedEx Kinkos Las Vegas
• International Minute Press