Las Vegas Marketing, Web Design » Blog

Submit Your Las Vegas Blog to Blog Directories

Michael Gazzano — Thu, 05 Jan 2012 04:37:12 +0000

Once you’ve published your blog and written at least two entries a week for about three month (needs to have steady stream of content, it’s time to submit your Las Vegas blog out to blog directories. There are literally hundreds, but here are some key websites you should submit.

National and International Blog Websites:

Blog directories that take Nevada and/or Las Vegas blog feeds:

Las Vegas Email Marketing Campaign Resources for Your Company

Michael Gazzano — Fri, 02 Dec 2011 07:38:38 +0000

Email Marketing can help spread the word in Las Vegas and nationally about your business, products and services. More on why email marketing is important. Defined, Email Marketing is direct marketing to a target market you are trying to reach using email. It can contain news, tips, articles, promotions and specials, but it’s main goal it to market.

When you compose an email for marketing purposes, keep these points in mind:

Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
Create links back to your website when possible. Readers will click on the links if they want more information.

Where can I source an email list to market to?

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book. They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses. If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

How to set up an email marketing campaign?

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

Here are some email marketing companies for you to consider:

For professional Las Vegas email and online marketing, visit perkolate.com.

Las Vegas Chamber of Commerce Can Help Grow Your Business

Michael Gazzano — Fri, 11 Nov 2011 21:01:29 +0000

Many people consider joining a local chamber of commerce when they are starting a business here in Las Vegas and in Nevada. It is, after all, a great way to meet fellow business owners and network with them, whether you are just starting out or are an established business owner looking to grow your business and network. A chamber of commerce promotes business within the community and strengthens and enhances business in our community.

There are many chambers to choose from, you should review all of the list below to decide which might be best for you. Most have events, programs and business service and most charge a fee to join. There are generally various levels of membership levels. Most also either publish a directory of members for distribution or list you on their websites – which can get a lot of traffic.

The following is a listing of local Las Vegas chambers of commerce:

City of Las Vegas Chamber of Commerce

City of North Las Vegas Chamber of Commerce

Boulder City Nevada Chamber of Commerce

City of Henderson Nevada Chamber of Commerce

Sin City Chamber of Commerce

Las Vegas Latin Chamber of Commerce

Las Vegas Asian Chamber of Commerce

Women’s Chamber of Commerce of Nevada

Urban Chamber of Commerce

Las Vegas Internet Chamber of Commerce

RSS Feeds and Marketing Your Las Vegas Blog

Michael Gazzano — Wed, 03 Aug 2011 19:58:53 +0000

What is an RSS Feed?

RSS stands for Really Simple Syndication or Rich Site Summary. RSS is a network of web feeds used when publishing blogs – and other online publishers like news feeds – over the internet. These feeds are of great marketing value when they are syndicated out regularly changing or timely blog or web content into the internet automatically. People can subscribe to these feeds and website developers and web masters can pull these feeds as content into their own websites.

How Can You Read an RSS Feed?

RSS Feeds are read by other websites and subscribers by using a RSS Reader, a software that allows you to pull the RSS feeds from websites and display them for you to read and use as content. An RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

Here are a list of a few popular RSS Readers:

How Can RSS Feeds Help Your Las Vegas Website Gain Traffic?

If you have a blog set up on your website, you can write frequent articles that are published instantaneously on your website. These articles can have tons of keywords and key phrases that once published, can appear in search engine results when people search on those keywords contained in your blog entries.

When people discover your blog by finding your articles on a google search, they are led directly to your website – which brings more visitors and traffic to your website. Just make sure you have time to blog and write a lot of great artciles!

Do You Have a Business Plan for Your New Las Vegas Business?

Michael Gazzano — Sun, 17 Jul 2011 08:48:27 +0000

Do you have a business plan? If you don’t have one then you should start preparing one with great attention to research and detail – especially when opening a business in Las Vegas. After all, it is still the Wild West here.

There are so many things a business plan can help your business achieve, most of which may not be apparent right away.

With this said, you need to realize that a business plan is essential for every business. In most cases, it works as a blueprint for your business… helping to guide you along and track and achieve goals and can help you in gaining funding and investors for your business.

A professional business plan has something that is close to every business owner’s heart – a section on financial projections. This section will give you a complete overview on what is forecasted for the company in years to come. Obviously, this is important because you need to know how well your company projects profits in the years to come.

Good business plans also incorporate a target audience to which your products or services cater to. They will also have a competitive analysis of your company within your market and in Las Vegas.

Write down possible challenges that your company could face in days, months and years to come. Don’t be afraid to, because in doing so, you will be aware of any challenges your business might face down the line.

All these elements help form a good business plan. This not only allows you to make informed decisions in your business but also allows you to refer back to a manual to see where you are going to be in the future.

If you are on a tight budget, visit your local Las Vegas library. They have volumes of books on writing business plans that can teach you step by step.

Las Vegas Web Design

Michael Gazzano — Sat, 09 Jul 2011 05:00:35 +0000

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Building your company’s first website can seem overwhelming at first. It takes a bit of strategy and planning and really should be something you find blocks of time to work on during your work week or on the weekend. Be pro-active, not reactive.

Just keep in mind these simple rules and ask yourself the following questions to keep you on track:

Do your have an online marketing plan?
Do you have a logo, colors chosen and a corporate identity?
Have you purchased a domain (URL), and a hosting plan? (It’s best to consult with a professional first)
Do you have a basic outline of what will be on your website?
Do you have copy written for your website pages or do you need the assistance of an professional copy writer?
Do you have product photos, corporate headshots?
Do you have collateral (brochures, flyers, etc.) available as downloads on your website?
Research competitors near and far for ideas and figure out how you can make your unique selling proposition stand out.
Create a clear and appealing call-to-action for your website (i.e. Call for free evaluation, 10% off first time order, etc.).
Will your website require any special functionalty (i.e. ecommerce, shopping cart, flash animation, photo galleries, forms, etc.)?
Do you have a professional company in mind to build your website (professionals companies know what they are doing, won’t close shop overnight and can help guide)

Focus on one piece at a time, and create a timeline for yourself for completion.

Here are some resources to help you out:

10 Tips to Planning Your Website

8 Simple Steps to Planning Your Website

Ecommerce & Shopping Cart Tips

Perkolate – Las Vegas Professional Website Design & Development