Las Vegas Email Marketing Campaign Resources for Your Company

Posted on 02 December 2011

Email Marketing can help spread the word in Las Vegas and nationally about your business, products and services. More on why email marketing is important. Defined, Email Marketing is direct marketing to a target market you are trying to reach using email. It can contain news, tips, articles, promotions and specials, but it’s main goal it to market.

When you compose an email for marketing purposes, keep these points in mind:

  • Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
  • Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
  • Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
  • Create links back to your website when possible.  Readers will click on the links if they want more information.
Where can I source an email list to market to?

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book.  They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses.  If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

How to set up an email marketing campaign?

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

Here are some email marketing companies for you to consider:

This post was written by:

- who has written 183 posts on Las Vegas Marketing, Web Design.

Michael has owned and operated Perkolate of Las Vegas (www.perkolate.com) for over 10 years and has worked in the marketing and design fields for over 15 years. He has extensive experience successfully strategizing and executing marketing communications plans and online and print materials including major website launches. Michael holds a B.F.A. in Art & Design from San Jose State University, as well as Certifications in Marketing Communications from San Jose Sate University and Web Programming & Design from Computer College of Silicon Valley. Michael has also previously taught Web Design and Digital Imaging at the Art Institute of Las Vegas.

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