The Importance of Blog Marketing in Las Vegas

Posted on 02 July 2010

If you have a blog for your Las Vegas business or website, then it’s not enough to simply post every day and hope that people magically discover it. While it is important to regularly add new content, it’s equally important to market your blog. Let’s take a look at some strategies you can use to make other people aware of your blog in Las Vegas and beyond.

1. Submit to Blog Directories

This can be a simple yet effective way to market your blog. There are hundreds of directories that you can submit your blog’s URL to. When web surfers come to these directories, they can search for and find your blog. Best of the Web (botw.org), Yahoo Directory, and DMOZ are a few of the top directories on the web.

2. Submit your RSS Feeds

If you have an RSS feed, then you can spread it around just like your blog’s URL. Yahoo also lets you submit your feed to them; and if you’re lucky, it might show up in the Yahoo News stream. Another good site is Ping-o-matic, which will ping hundreds of RSS feed search engines with your RSS feed.

3. Comment on Other Blogs

Another great way to get your blog out there is to comment on other blogs that are close to your niche. Every time you comment on another blog, you get to link back to your own blog. If you regularly comment on a particular blog, both the blogger and the readers will eventually come over to your blog to see what you have to say.

4. Guest Posts

Guest posting can be a powerful way to market your own blog. Let other bloggers know that you are willing to write a guest post on their blog if they ever want to take a day or two off. If they have a sizable readership, some of those readers will come over and check out what else you have to say.

5. Write Articles for Article Directories

A final great way to market your blog is to write articles for article directories like Ezinearticles. You can write about something related to your blog’s topic, or you can even submit your previously written blog posts. The advantage here is that these articles are more likely to be found in the search engines. Once they read your article, they will often click the link that goes back to your site.

There are many ways to market your blog. The most important thing is to find a method that you enjoy and that works for you - then stick with it.

This post was written by:

Michael Gazzano - who has written 150 posts on Las Vegas Marketing, Web Design & Graphic Design Resources - MarketingInLasVegas.com.

Michael has owned and operated Perkolate of Las Vegas (www.perkolate.com) for over 10 years and has worked in the marketing and design fields for over 15 years. He has extensive experience successfully strategizing and executing marketing communications plans and online and print materials including major website launches. Michael holds a B.F.A. in Art & Design from San Jose State University, as well as Certifications in Marketing Communications from San Jose Sate University and Web Programming & Design from Computer College of Silicon Valley. Michael has also previously taught Web Design and Digital Imaging at the Art Institute of Las Vegas.

Contact the author

Comments are closed.

Site Sponsors