When you started your Las Vegas business, you most likely created a business plan to map out the strategic business direction your company would follow and projected sales, profits, costs, etc. In the same vein, you need to create a basic marketing communications plan for your business as well.
The goal of a marketing communications plan is to make potential customers in Las Vegas (and beyond) aware of your business and its products and services. This is accomplished by creating websites, brochures, flyers, powerpoint presentations, press releases and more.
In order to write a meaningful marketing communications plan, you need to do research to understand your target market and target customer, what materials would be most appropriate to reach that customer and what budget and timeline will help you reach your marcom goals.
The following are some great links to help you understand exactly what a marketing communications plan is and some templates and information to help guide you along:
- What is a Marketing Communications Plan? – hutchinscrang.com
- What is a Marketing Communications Mix? – wikianswers.com
- Marketing Communications Plan Template – csumb.edu
- Integrated Marketing Communications Plan Outline – mcgraw-hill.com
- Creating an Integrated Marketing Communications Plan – rd-marketing.com
- How Marketing Plans Work – howstuffworks.com
- Marketing Communications Articles, Resources, Glossary – marcommwise.com
- Books on Marketing Communications – amazon.com
