You may have heard of Search Engine Marketing (SEM), but do you know what it means? Search Engine Marketing is a type of online marketing that helps increase visibility and rankings on major search engines such as google, msn, yahoo, alta vista and others. Essentially, Search Engine Marketing is a series of strategies and tactics [...]

Starting a Business in Las Vegas? Here’s a “To-Do” List For You to Follow Great – you’re going to start your own business. Going into business for yourself is a great adventure. You’re going to have to put in a lot of time and effort up front, and when your business is successful you’re going realize [...]

As I always say, next to a business card, a professionally designed and sound web site for your Las Vegas business or company is essential in entering the Las Vegas market place. A professional web site can lend to your business’ credibility and help find leads online through search engine results, if properly constructed. The [...]

Improving Search Engine Rankings for Your Las Vegas Website For many, the traffic to and from a website is the most important part of the internet marketing process for your Las Vegas web site. Without visitors and traffic, many sites cannot flourish and the information on them is then meaningless. To increase the number of [...]

Writing a brochure for your Las Vegas business can seem like a daunting task when first starting out. Remember to keep the copy short and concise and keep short sentences and paragraphs and lists with bullet points if possible. Cover the who, what, when, where, why and how and tell readers why they NEED to [...]

I write a lot about what businesses and companies in Las Vegas SHOULD do to ensure proper marketing, internet marketing and marketing communications strategies and tactics, but I thought it was important to point out marketing mistakes that businesses and companies often make and should be aware of. Top 10 Marketing Mistakes to Avoid for [...]