What is Podcasting?

Podcasting is a new way of broadcasting – over the internet, it’s an audio file that audiences listen to that they WANT to listen to. In a nutshell a podcast is a compressed multimedia file (audio file) that is distributed over the internet for playback on your mobile device, iPod or your PC or laptop. Subscribers or listeners of your podcast can download a podcast from your website and listen to at a their leisure.

Why Podcasting Could be Important to You

It’s a convenient way of having website visitors (and potential clients) listen to your programs, messages, bulletins or tips and tricks. It’s an opportunity for you to provide relevant and useful content to your listeners and stay in their minds and consideration set for potential business. 

It can reach locals and people on a national and world wide scale and with a podcast you can express your emotion in speaking about your topic (vs. the written word which can be open to interpretation). 

You can find content for your podcasts from your current marketing materials including:

• your website
• your white papers and collateral
• any articles you’ve written
• your marketing plan and research