Email marketing is a very cost effective form of marketing your Las Vegas products and services. There are various ways you can create an email campaign and various content options you can write about. Any way you look at it, email marketing can keep your company’s products and services in people’s minds and reminds people of your products and services and can lead to new leads and new business.
Where’s a good place to start?
There are many email marketing services available out on the internet. I’m most familiar with Constant Contact. Whether you’re looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, Constant Contact can help you get it done. Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members. Review their website for more information and details.
Where to find an Email list to market your email newsletter to?
A great place to start is with your current address book (from Microsoft Outlook or any comparable address book or email software). If you look in the help menu, there should be instructions on how to export your address book into a text delimited file that you can then import into your email marketing software, like Constant Contact.
You can also have a professional web developer put an email newsletter sign up form on your website’s home page in order to encourage visitors to sign up for your newsletter. There are services online where you can also purchase email lists for marketing purposes.
What information can I include in my email newsletter?
- Helpful tips, tricks and inside information
- A special offer or discount
- Your full company information and contact information
- An article on a timely topic relevant to your business
- How you will solve your particular customer’s problems through using your services
- Special events or announcements
Thanks so much for your kind words (and free publicity)! I just wanted to point out that while it’s true there are companies that sell “qualified” email lists, Constant Contact does not suggest or condone the use of purchased lists. Without explicit permission, sending email to someone on a purchased list will usually be looked upon as spam by the recipients. A marketer is better off starting small and building a permission-based list of existing customers – who are more likely to buy from them anyway.
Also, as you note one can have a professional web developer create a sign up form for their website. Constant Contact makes this really easy and if a user wants a specific, customized form, the service of a good web developer, like you, is a great idea.
Keep up the excellent work and thanks again for the recommendation.
Regards,
Ron Cates
Regional Development Director
Constant Contact
I agree, “Permission Based Marketing” is the way to go for long term results. Crawl before you can walk, marketing is not about “The get rich quick” it is smart, strategic and long term approach for real success and riches. Build a small list, setup constant contact, attend one of their excellent trainings and learn all you can, then create great content, creating great content is number 1. Make your words jump off the page!
Jonathan Fleming