Guerrilla Marketing Tactics for Your Las Vegas Business

Posted on 06 May 2009

You may have heard of the term “guerilla marketing” and wondered, what in the world is that? Guerilla marketing is a strategy of marketing your Las Vegas company or business with little to no budget, but a fair amount of your own time. It is a way of marketing and advertising that is unconventional, sometimes controversial, and buzz-worthy and involves such unconventional advertising tactics as:

  • Publicity Stunts – sometimes newsworthy that might get you place on the evening news
  • Business Card Assaults – visit your local libraries and bookstores and place your business cards in every book that relates to your business
  • Bumper Stickers – you already know how many people see the back of your bumper in a normal work week
  • T-Shirts – giving away free t-shirts with your company’s logo and marketing messaging and web address can lead to awareness and word of mouth advertising
  • Open Houses – Invite your clients to an open house at your office, have them bring friends for the fun, great opportunity to introduce yourself and your business products and services
  • YouTube videos – create an informative, outrageous or noteworthy video pertaining to your business and post it on YouTube, you never know, it might just become an internet classic
  • Business Partnerships – finding other businesses that offer related services to your services and feeding each other business is a great way to help market your business
  • Write Articles – for newspapers, magazines, or blogs
  • Customer Giveaways and Recognition – give away prizes to clients and honor them with a Customer of The Quarter award
For more information on Guerilla Marketing, read the following articles online:
I am certainly not condoning anything above that might be illegal, I’m merely pointing out strategies and tactics that are widely known to guerrilla marketing experts.  :)

This post was written by:

- who has written 183 posts on Las Vegas Marketing, Web Design.

Michael has owned and operated Perkolate of Las Vegas (www.perkolate.com) for over 10 years and has worked in the marketing and design fields for over 15 years. He has extensive experience successfully strategizing and executing marketing communications plans and online and print materials including major website launches. Michael holds a B.F.A. in Art & Design from San Jose State University, as well as Certifications in Marketing Communications from San Jose Sate University and Web Programming & Design from Computer College of Silicon Valley. Michael has also previously taught Web Design and Digital Imaging at the Art Institute of Las Vegas.

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One Response to “Guerrilla Marketing Tactics for Your Las Vegas Business”

  1. Good stuff!

    Keep up the great work on the website!

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