Posted on 15 March 2009
Case Studies are a powerful marketing tool in promoting your Las Vegas business. Case studies are written slightly differently for every type of business. The key points to remember in writing a Case Study for your Las Vegas business are:
- Create a piece of marketing collateral that you can have printed or you can email as a PDF for your company’s Case Study.
- Write it professionally and make it to-the-point with bullet points.
- Back up your Case Study with specific tangible facts and numbers that support the Case Study.
- Design it professionally as it just may be the first point of contact you have with a potential customer.
- Be sure to write a paragraph about the client you are spotlighting in your Case Study, use their logo and make sure you ask for their permission.
- Keep it to one page, nobody usually likes to read any sort of marketing materials that are too wordy.
Interested is reading some typical marketing Case Studies to see what you’re getting into? Here are some links to some great articles and resources:
If you need assistance in writing and designing a marketing plan for your Las Vegas business, please keep my company in mind. You can visit my company’s website at
perkolate.com.
This post was written by:
Michael Gazzano - who has written 172 posts on Las Vegas Marketing, Web Design.
Michael has owned and operated Perkolate of Las Vegas (www.perkolate.com) for over 10 years and has worked in the marketing and design fields for over 15 years. He has extensive experience successfully strategizing and executing marketing communications plans and online and print materials including major website launches.
Michael holds a B.F.A. in Art & Design from San Jose State University, as well as Certifications in Marketing Communications from San Jose Sate University and Web Programming & Design from Computer College of Silicon Valley. Michael has also previously taught Web Design and Digital Imaging at the Art Institute of Las Vegas.
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