RSS Feeds and Marketing Your Las Vegas Blog

Posted on 08 March 2009

What is an RSS Feed?

RSS stands for Really Simple Syndication or Rich Site Summary. RSS is a network of web feeds used when publishing blogs - and other online publishers like news feeds - over the internet. These feeds are of great marketing value when they are syndicated out regularly changing or timely blog or web content into the internet automatically. People can subscribe to these feeds and website developers and web masters can pull these feeds as content into their own websites.

How Can You Read an RSS Feed?

RSS Feeds are read by other websites and subscribers by using a RSS Reader, a software that allows you to pull the RSS feeds from websites and display them for you to read and use as content. An RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

Here are a list of a few popular RSS Readers:

How Can RSS Feeds Help Your Las Vegas Website Gain Traffic?
If you have a blog set up on your website, you can write frequent articles that are published instantaneously on your website.  These articles can have tons of keywords and key phrases that once published, can appear in search engine results when people search on those keywords contained in your blog entries.
When people discover your blog by finding your articles on a google search, they are led directly to your website - which brings more visitors and traffic to your website. Just make sure you have time to blog and write a lot of great artciles!

This post was written by:

Michael Gazzano - who has written 146 posts on Las Vegas Marketing, Web Design & Graphic Design Resources - MarketingInLasVegas.com.

Michael has owned and operated Perkolate of Las Vegas (www.perkolate.com) for over 10 years and has worked in the marketing and design fields for over 15 years. He has extensive experience successfully strategizing and executing marketing communications plans and online and print materials including major website launches. Michael holds a B.F.A. in Art & Design from San Jose State University, as well as Certifications in Marketing Communications from San Jose Sate University and Web Programming & Design from Computer College of Silicon Valley. Michael has also previously taught Web Design and Digital Imaging at the Art Institute of Las Vegas.

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